How to Choose the Right Posters for Your Business
By now, you’ve probably heard that there’s an explosion of posts that use the word “post” and its derivatives in their titles.
In a word, this is a real thing.
A new survey by analytics firm SEMrush, for instance, found that the term has risen to an average of 2,000 posts per day, up from 1,400 posts in 2017.
So why the sudden surge?
And why the need for so many?
As the study points out, “the term post has become so widely used, it is being used in a way that is likely to harm the health of our industry.”
Here’s what you need to know about the post boom.
How Posting Can Be Hazardous to Your Business A study of the 100 largest U.S. newspapers found that, on average, each post was responsible for 1,100 to 1,500 lost sales and revenue per day.
These are bad news for any company.
Post-market, when a user clicks on the link to a post, they’re actually clicking on the “post”.
Post-release, when the post is published, it’s a headline and the headline is the link.
As a result, a post may look different to its actual, non-post version, or it may even look similar to its post-release version, but it’s still a post.
As the survey notes, a typical post contains more than 2,300 images, videos, and text, which “is equivalent to nearly 10,000 page views per day.”
The researchers say that these posts “may lead to a number of undesirable consequences.”
For example, the survey found that: Users might be misled to believe that the post they were viewing contained valuable information or information that was not.
This could be false advertising, misleading ads, or other “unintended consequences.”
In a blog post on The New York Times website, Mark Twain, author of the classic “A Tale of Two Cities” and the late-Stonewall Jackson, wrote, “There are many people, especially men, who believe they can make themselves appear smarter by posting pictures of themselves on the Internet.”
But these people are often making “unnecessary, false, or misleading claims about their competence and abilities.”
What Can You Do About It?
There are several ways to prevent the post-market post from looking like its post release version, and to make sure that the posts you’re publishing are relevant and not deceptive.
But it’s not as simple as making sure that a post looks good on its own.
As The New Yorker’s Sarah Wollaston points out in her article, “The Post-Market Post,” the way that the title, the headline, and the thumbnail image should look can vary depending on the site.
“The title should convey a sense of purpose, whether that be a headline for a news story, or a thumbnail image for an image gallery,” she writes.
And the best way to make a post look relevant is to make it appear to be a post-published version of the same content, which is why it’s important to include links to relevant pages.
How to Improve Your Content In the end, the post post-publishing version of your content is a product.
As Wollast says, “You have to make something that people are going to use.”
And if you’re the kind of business that relies on quality content, you need the right tools to make this happen.
“For companies like ours, it might be the only way to get that quality content in front of people who need it most,” says John Jost, the chief content officer at Zebra Marketing.
And since so much of the post marketing world is now focused on content and marketing, he adds, “if you’re trying to grow your business, you want to be able to deliver that quality that people need.”
So if you want more posts like the one in this infographic, you can start by following the three steps outlined above.
But for your posts to be effective, you’ll want to make the posts look as appealing as possible, which means you need some kind of visual cue.
If you’ve got an ad, you should include an image or video to show that your post is an ad.
If your post has a headline, you could use an image of a company logo.
If it’s an image with text, you might put a button to add it to the bottom of your post.
And if it’s another image with a button, you’re not really making your post a post but a banner that’s a link to your post’s content.
And finally, if you have a link, you probably need to include it.
“You can’t make an ad out of this post,” says Wollaster.
“It has to be an image that you have attached to it that people can see.”
In this case, a simple banner image that looks like a little bird might